In a globalized market environment, international certifications have become essential for products to enter specific markets, especially for those closely related to consumer health like personal lubricants. The lack of international certification can pose market barriers for brands, but through a series of strategies, they still have the opportunity to break through these barriers and achieve market penetration.
1. Enhancing Product Quality and Safety
Firstly, brands need to ensure the quality and safety of their products, even without international certifications. High-standard production processes and strict quality control can provide consumers with confidence and lay the foundation for future certifications.
2. Leveraging Existing Resources for Market Segmentation
The absence of international certification may limit sales in certain markets, but brands can focus on market segments that either do not require certification or are gradually relaxing their requirements. Through precise market positioning, brands can establish influence within these niche markets.
3. Building Brand Reputation and Consumer Trust
Brands can build reputation and trust by offering excellent customer service, positive user feedback, and transparent product information. Consumer trust can be a powerful force in overcoming market barriers.
4. Collaborating with Certified Enterprises
Partnering with certified enterprises is an effective way to break market barriers. For example, Ping Chuang Medical, which has passed ISO13485, U.S. FDA, EU CE, RoHS, and other international authoritative certifications, can provide product authorization and technical support to partners, helping their products successfully enter the international market.
5. Actively Participating in International Exhibitions and Forums
By participating in international exhibitions and industry forums, brands can showcase their products, establish connections with global buyers, and understand the needs and standards of different markets. This involvement helps gradually increase brand visibility and influence in the international market.
